Apple is said to invest $1 billion annually in developing generative AI to catch up with Google and
Sina Technology News On the evening of October 23rd Beijing time, it was reported that the rise of ChatGPT and other artificial intelligence (AI) tools
caught Apple (173, 0.12, 0.07%) off guard. Nowadays, Apple is investing heavily in various aspects of artificial intelligence, with an estimated annual
investment of approximately $1 billion.
Apple's move aims to catch up with competitors such as Google (137.9, 1.16, 0.85%), Microsoft (329.32, 2.65, 0.81%), and Amazon (126.56, 1.39, 1.11%).
At present, these competitors have all launched the latest generative artificial intelligence products and features.
Although Apple also uses artificial intelligence in its products, so far it has not launched generative artificial intelligence products such as OpenAI's
ChatGPT or Google Bard. On the contrary, Apple's artificial intelligence is mainly used to improve photo quality or automatically correct text.
But Apple has already established its own large-scale language model framework Ajax, as well as the rumored chat robot Apple GPT, but it has not
yet been integrated into its products.
According to reports, Apple is seeking to integrate artificial intelligence into Siri, Messages, and Apple Music. For the latter, Apple will use artificial
intelligence to create automatically generated playlists, just like Spotify's collaboration with OpenAI. In addition, Apple plans to use artificial intelligence
in the development tool Xcode to assist application developers.【Google,guessing competition】